A road-map for winning more of the clients you want
Buying behaviour
How clients buy, and what they care most about
Your reputation
What your firm is known for in the marketplace
Conversion rates
Your conversion of brand awareness to use
How to win
How your firm can win more of the work you want
Client switching
Why clients switch firms in your profession
Service lines reputation
Check what sets you apart from close competitors in your service market
Perception tracking
Know how your key brand attributes are trending over time
Conversion funnel
Analyse your effectiveness at winning and developing clients
“As a professional services firm, it is critically important for Tonkin + Taylor to be aware of how our presence in the market is objectively perceived. We solicit and calibrate the feedback received from a number of sources, including our own client interviews and project follow-ups. We combine these with results we get from participation in the beatonbenchmarks market and client survey, to which we first subscribed in 2011. The feedback proves valuable data supporting strategic decisions, training, and career development discussions with staff.”
Doug Johnson - Managing Director, Tonkin + Taylor