Not a buzzword: Innovation is a challenge
 
Innovation matters. In an age where clients have more choice in the firms they use, budgets are increasingly constrained, and more work is being done in-house, delivering a compelling value proposition is essential to keeping and growing your firm's business profitability.
 
Many professional service firms acknowledge that innovation is key, but are uncertain when considering where to begin and how to progress their innovation agenda. Reasons firms hesitate include:
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Not knowing where they can get the best returns on their innovation investments
Having a culture resistant to changing the way things have always been done
Implementing new ideas is risky and they are unsure which ideas have best chance of success
Not knowing where there are gaps in the market for competitive differentiation based on innovation
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This innovation research from beaton answers these questions and more!
 
This report explains...
What innovation means to clients like yours
The benefits of innovation that drive clients to consider a firm
What frustrates clients most about lack of innovation in firms like yours
Examples of outstanding innovation in professional services firms
Implications of clients’ attitudes towards their own innovativeness
Examples of clients' internal departments' innovations and the reasons driving them
 
This report helps you...
Identify the innovations in which your clients and prospects are most interested
Discover the needs that clients most want addressed and that influence their choice of firm
Effectively market your innovations to clients and prospects
Improve your innovation investments and strategies to help clients meet their goals
Identify gaps in the market to gain competitive advantage