Kim Wiegand & David GoenerAug 9, 2021Navigating your way to purposeful virtual BDTraditional marketing and relationship-building activities are challenging at a time when the professional services market is buoyant and...
Paul Hugh JonesJul 10, 2017Branding in professional services – the new battle frontProfessional services are the final frontier for branding. The period since the millennium has seen the rise of business development and...
Paul Hugh JonesJun 5, 2017Law firms uncertain of return on marketing investmentMarketing investment has uncertain returns for law firms. This is the headline from a survey of CMOs at 68 of the world’s leading law...