Navigating your way to purposeful virtual BD
Traditional marketing and relationship-building activities are challenging at a time when the professional services market is buoyant and...
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Paul Hugh Jones
Jul 10, 2017
Branding in professional services – the new battle front
Professional services are the final frontier for branding. The period since the millennium has seen the rise of business development and...
Paul Hugh Jones
Jun 5, 2017
Law firms uncertain of return on marketing investment
Marketing investment has uncertain returns for law firms. This is the headline from a survey of CMOs at 68 of the world’s leading law...
Ben Farrow
May 9, 2017
Special Report: Market perceptions of IP firms listing on the ASX
Report: Our special report into client and market perceptions of public ownership of specialist intellectual property firms is now...
Paul Hugh Jones
Jul 18, 2016
Why firms with the leading industry reputations win
One of the big trends we have seen across the professions over recent years has been firms changing their ‘go to market strategy’ from an...
George Beaton
May 25, 2015
One sure way to grow organically in a stagnant market
Helping clients cross-buy is one sure way to grow organically in a stagnant market. Yet so few firms recognise the opportunity. The chart...
George Beaton
Sep 22, 2014
What's the premium in your firm's brand?
Flying across Lake Michigan to land at O'Hare airport today, I was recalling what I know about Chicago. One thought led to another and...
Doug Johnson, USA
Dec 2, 2012
Best in class marketing and BD teams in professional services firms
Drawing on Catapult Growth Partners’ real world, hands-on experience we have analyzed what distinguishes excellent marketing and business...
George Beaton
Apr 23, 2012
Top priorities for leading professional services firms
In a phrase, the singular priority of leading professional services firms is profitable growth. So when some 50 invited CMOs and CBDOs of...
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