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Why 80% of clients choose more expensive firms
When we present our beatonbenchmarksâ„¢ reports, the section about why clients appoint a more expensive firm often gets the most attention,...
Paul Hugh Jones
May 23, 2016

Why overall client service consistency matters so much
The way clients experience overall client service is a function of a professional firm's culture. This post explains why overall client...
George Beaton
May 2, 2016

Ways to deliver fair value
This post explores ways to deliver fair value to both their clients and professional services firms. It shows why one of the key elements...
David Goener
Apr 22, 2016

Focusing your prospecting and pitching on what matters most to clients
To win work, you have to convert clients from consideration to purchase, in other words you have to focus your prospecting and pitching...
Paul Hugh Jones
Apr 19, 2016

Why Consideration matters
'Why Consideration matters' addresses a critical marketing metric, namely the proportion of prospects and clients who would consider...
David Goener
Apr 9, 2016

How industry strategies drive profitable growth
This is the first of a series of posts on how to develop and execute an effective industry strategy to drive profitable growth in a...
Paul Hugh Jones
Apr 4, 2016

Note on technical improvements to beatonbenchmarks
This note explains technical improvements to beatonbenchmarks that provide a better, faster, and more value-for-money service. In the...
Irene Rix
Sep 29, 2015

Why haven’t we done something about our pricing sooner?
There's no excuse for the professional services lament: "Why haven’t we done something about our pricing sooner?" Delegates from all over...
George Beaton
Aug 8, 2015
One sure way to grow organically in a stagnant market
Helping clients cross-buy is one sure way to grow organically in a stagnant market. Yet so few firms recognise the opportunity. The chart...
George Beaton
May 25, 2015

Here's how to help your clients cross-buy
Helping clients cross-buy is one sure way to grow organically in a stagnant market. Yet so few firms recognise the opportunity. The chart...
George Beaton
Apr 7, 2015
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